From Awareness to Action: Building a Canada Free of Ageism

Montreal - October 2025

The Canadian Coalition Against Ageing (CCAA) in partnership with the International Longevity Centre Canada (ILC Canada) hosted a half-day workshop on October 23, 2025 as a pre-conference event at the Canadian Association on Gerontology’s 54th Annual Scientific and Educational Meeting. The event, held in Montreal, was titled From Awareness to Action: Building a Canada Free of Ageism. The event focused on co-developing elements of a national campaign to eliminate ageism, grounded in the World Health Organization’s evidence-based strategies: education, intergenerational connections, and policy and law reform. The event built upon the findings of a previously hosted forum in June 2024 on Ageism and Health Care, Community Care, and Support, funded by the CIHR Institute on Aging. It provided the opportunity to report on the work completed post-forum, including the development of an Ageism Awareness Module and Toolkit.

Vancouver - October 2025

An additional panel discussion and workshop was also hosted in Vancouver in October 2025.

There were 150 in person and 50 on-line participants from across British Columbia; 80% female and over 60% of which were older women. The panel discussion focus was on what ageism is, how and where it manifests, the impacts on older people in our society and in particular older women, and tools to address ageism.

The presentation included definition of ageism, the different types of ageism – self-directed (internalized), interpersonal and institutional, how and where it can manifest and the detrimental impacts of ageism.  

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Power, Policy & Unpaid Work – Elevating the Contributions of Older Women